Dehistoricization. Dilution of cultural influence. Football genocide. Not phrases that tend to roll from the tongue of your average pundit. But do they apply? Read this by Robin Cowan and have a think.
So far this season, the marketing division of taurine-based energy drink, Red Bull have made their first major blips on the radar of world football. The New York Red Bulls recruited actual household name Thierry Henry to the elephant's graveyard of the MLS. Austrian champions FC Red Bull Salzburg will also gain some attention by competing in arguably their highest profile European matches since signing over to the brand,
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